The goal of The Kids Mental Health Optimist Club of Canada is to increase the awareness, understanding and the importance of early intervention when it comes to children’s mental health. The club thrives to create a community of support for families struggling with childhood mental health and decrease the stigma that keeps them from seeking help. Working with M.I.understanding, this partnership allowed the M.I.understanding videos to be a tool available to everyone at no cost, making them accessible to schools, medical and community programs, watched by families, and passed on to help families and children worldwide.